Ten Things a Real Estate Professional Can Do in a “Down” Economy: #9

May 8, 2010 by  
Filed under Robin's Ruminations

#9  Be More Visible in Your Community (ninth in a series)

Building a “presence” in your community can be hard – especially if you’re relatively new to the real estate business.  How can you get buyers and sellers to trust you with their most-important purchase, if they don’t know much about you?

There are a number of ways that you can become more active and visible in your community, and enhance your image at the same time.  Here are a few suggestions:

  • Choose a local charity to support, or participate fully in the charity your broker sponsors.  There will be activities throughout the year in which you can be involved and on which your participation will have a positive impact.  Volunteer your time and talent!
  • Add (or enhance) a community page on your web site.  To keep the page current with relevant local content, subscribe to your local newspaper, and check state, town, and news web sites every couple of days.
  • Join a service or business group in your community, to expand your local network.  It takes time for networking to pay off, but other group members will, eventually, become a valuable part of your Sphere of Influence.  When they come to know and respect you, they will be more likely to refer buyers and sellers to you.
  • Write a real estate column for your local newspaper.  If you do not feel comfortable with creating original content, you can use news releases from your real estate brand, from the National Association of REALTORS®, and from your state or county association (with proper attribution).
  • Offer to be a guest speaker for local homeowner associations, condo associations, retirement communities, or adult schools.  Basic real estate topics, such as buying a home, selling a home, pros and cons of renting vs. buying, and financing a home purchase, are often popular with such groups.

Such activities pay you growing benefits, that will last throughout your career.  Not only will you increase your visibility in your marketplace, but you will also become known as a real estate expert.  This will draw sellers and buyers to you.

Previous post:  #8  Create an Innovative Prospecting Plan for Your Target Market

Forthcoming post#10  Take Photos of Your Marketplace

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